Charles Millichamp of Presteign, Radnorshire, Wales was a watchmaker who owned a fishing tackle shop. Over a few decades he made significant use of advertising to inform people about his new endeavors. One of his earliest ads was for his business, County Sporting Tackle House, where he advertised his custom trout & grayling flies as well as all kinds of fishing tackle that he sold.
In 1888 Millichamp worked with William Maund who was a landowner that lives about 6 miles away in the village of Shobdon, Herefordshire, England to invent a new mechanical scarecrow in the form of a self-acting field clock gun. They patented this new invention on May 3, 1888. You can read more about the patent and see high quality images of my example of this gun in my earlier article.
Maund and Millichamp very quickly began getting press and reviews written about their invention in various publications. You will notice that sometimes the review mentions both inventors and other times it mentions only one or the other.